Experience design · Strategy · Proof

Make your time and money count.

We believe businesses are a force for good. We give them the tools and know-how to do more of it, and we want to leave them better than we found them.

01 — Position

You already know
which one is yours.

The Friday report. Someone on your team spends half a day building it. It lands in a channel. By Monday nobody has opened it. Nobody has asked them to stop, because nobody has counted what it costs to keep going.

The launch nobody can trace. The room was full and the photos were good. A quarter later finance asks which customers came out of it. The honest answer is that nobody wrote down, beforehand, how anyone would know.

One is time leaking. One is money you cannot follow. They are the same problem: nobody agreed, in writing, what would count.

02 — What we do

Three buckets.
One operating system.

The operating system is impact measurement. One metric, agreed in writing before we design anything, then instrumented before, during and after, with a control built in wherever the format allows. Three buckets of service offered with the same proof model underneath every one.

Business Diagnosis

See what's worth fixing.

We look at where your time and money are going, then put the options in front of you.

Diagnosis Formats
  • Brief Diagnostic, free
  • Signal Audit
  • Hours Audit

Events & Experiences

Make it worth talking about.

Rooms built around one agreed outcome, so the report writes itself afterwards.

Experience Formats
  • Brand Experiences
  • Conferences & Events
  • Sponsor Programs
  • Community & Membership
Read more on our formats

Applied AI

Amplify impact — get more from every hour and every dollar.

Tools that take routine work off your team, with the hours counted before and after.

Application Formats
  • Workflow Builds
  • Customised Agents
  • Clarity Tools
  • Upkeeping Tools
03 — The Methodology

Five steps.
You decide at every one.

Every engagement runs the same sequence. At every juncture the decision will always be yours, while we lend our expertise to ensure success.

1Step 01

Listen & Measure

We start with what is actually happening, not what the brief says is happening.

2Step 02

Diagnose

We tell you what we found, including the parts that are fine.

3Step 03

Options for You

We will usually put two or three options in front of you, with what each is likely to do and what it costs.

4Step 04

Build or Redirect

Some of what we find is something we can fix. But some may not be ours to fix, and we will say so while connecting you to the right people.

5Step 05

Measure Again

The same number, the same way, after the fact.

04 — The Promise

We measure what changed.

One number, agreed in writing before anything is designed or built. Measured again at the end, the same way.

We report it whether it moved or not. A number that did not move is the most useful thing we can hand you, because it is the one that changes what you do next.

We will not promise you an outcome we do not control. We promise the measurement.

05 — Who We Are

Two operators.
One company.

Mochi is small on purpose. The founders, however, put in our experiences to bring Mochi's vision into reality.

Justin Ng

Co-founder, Sales & Operations

Five years at AngelHack as Director of Ecosystem Development. He ran a team of six and carried the commercial line, accountable for whether corporate sponsors renewed.

LinkedIn

Marc Yu

Co-founder, Strategy

He leads strategy and measurement design at Mochi Collective.

LinkedIn

We have both spent our careers on the client side of this table. We know exactly which slide gets questioned. Leaving a place better than we found it is not agency copy for us. We built a company around it.

06 — Service Concierge

Four questions.
A shape for your event by Friday.

Tell us what you’re planning. We come back inside 72 hours with a program shape, a budget reality check, and a runway you can take to a sponsor or a board.

Mochi Concierge

Tell us what you’re planning. We’ll come back with a shape for it.

Question 1 of 4
What are you planning?
One option per practice. Tell us what shape this one takes.
Step 1 / 4

Most engagements start between S$5,000–S$10,000, depending on how much of it we run. If you’re not there yet, say so in the form — we’ll tell you honestly whether we’re the right call, or point you to someone who is.

08 — Get in

Let’s make
the next one
worth talking about.

Book a Brief Diagnostic →
Response time
Inside 72 hours, on weekdays
09 — Answers

Questions before the call.

The twelve we get asked most. If yours isn’t here, email justin@mochicollective.com — we typically reply inside 72 hours on weekdays.

What does Mochi Collective do?

We help teams in Singapore and Southeast Asia make their time and money count. Three buckets: business diagnosis, where we find what is worth fixing; events and experiences, which covers four practices, brand experiences, conferences and events, sponsor programs, and community and membership; and applied AI, where we take routine work off a team. Impact measurement runs underneath all three: one metric agreed in writing before we design or build anything. The work has to move people and the report has to move a budget conversation. If it only does one of those, we haven't finished.

Where are you based?

We are a Singapore-registered agency working across Singapore and Southeast Asia primarily.

What kinds of events and programs do you run?

Launches, brand activations, conferences and multi-stage summits, sponsor programs, and community and membership formats. Four practices, one proof model underneath. If it puts people in a room, once or on repeat, we can make the room prove something. Events are one of three buckets; the other two are business diagnosis and applied AI.

Do you do AI work, or is that a bolt-on?

It is one of the three buckets, not an add-on. We build workflow automations, customised agents for bookings and enquiries, clarity tools and the upkeep that keeps them working. Every build starts by measuring what the task costs your team now, and a month after it ships we measure the same thing again. If the hours did not come back, that is what the report says. Sometimes the honest answer is that the fix is a spreadsheet or a changed process rather than software, and we will tell you that instead.

What is the difference between the Brief Diagnostic and the paid audits?

The Brief Diagnostic is free, thirty minutes, and it is the first conversation rather than a product. You leave knowing what your current setup can prove and what it cannot. The audits are paid pieces of work with an end: the Signal Audit shows what each marketing channel returned against what it cost, and the Hours Audit logs where a team's hours actually go. Both hand you the numbers and the options. The decision stays yours.

What do you actually guarantee?

Rigorous design and honest measurement, never a lift. We agree one primary number with you in writing before we design anything: the metric, the target and the window. Then we build a control into the design wherever the format allows, a held-back invite list, a comparison period, an unprogrammed night or site, so we can say something changed because of the event rather than merely that it changed. If the number doesn't move, you still get the truth about why, on time. At forty people there is no statistical significance, and we will not pretend otherwise.

How fast do you turn around a proposal?

Inside 72 weekday hours of the Brief Diagnostic. You answer four Concierge questions, we run the call, and what comes back is a program shape, a budget reality check, and a runway you can take to a sponsor or a board.

What makes you different from other event agencies in Singapore?

Most events end with a recap. Ours end with proof: measurement isn't bolted on at the end, the experience is designed around it, so the report writes itself. The other difference is who does the work. Two founders: Justin Ng spent five years at AngelHack as Director of Ecosystem Development, accountable for whether corporate sponsors renewed; co-founder Marc Yu leads strategy and measurement design. You get both of us on the work, not a pitch team.

Who do you typically work with?

Marketing, brand and events leaders. Corporate innovation and R&D groups. And founders building a brand from nothing. What everyone here has in common: you have to defend an event's impact or a program budget to someone who wasn't in the room.

Do you handle production, or just strategy?

Both, end to end. For events: concept and creative direction, spatial and scenic design, casting and hosting, content strategy, membership and curation design, sponsor coordination, production and technical, and delivery on the day. For applied AI, we build the thing we proposed rather than handing you a specification. Five steps either way: listen and measure, diagnose, options for you, build or redirect, measure again. One team from the brief to the report.

What budgets do you work with?

Most engagements start between S$5,000 and S$10,000, depending on how much of it we run. That is our fee, not the cost of the event: venue, production, F&B and talent sit on top and are usually the larger number. The Concierge asks which fee range you are working to. Tell us the real figure. If it doesn't buy the thing you're describing, you'll hear that on the Brief Diagnostic rather than in month three, and if we're not the right call at your number we'll point you to someone who is.

How do we start?

Answer the four questions in the Concierge: that's the fastest way in. If you'd rather talk first, book a Brief Diagnostic at zcal.co/mochicollective/consultation, or email justin@mochicollective.com. Either way you'll hear back inside 72 hours on weekdays.