Make it
worth talking
about.
Singapore’s brand-experience, program design and events agency. We build the moments people are still talking about months later, and we can show you in numbers that they are. Brand activations, conferences and community programs, with the proof built in from the brief.
People don’t remember events.
They remember moments.
A conversation they didn’t expect to have. The part where someone finally said the thing out loud. Walking out still turning it over, then telling someone about it three weeks later without being asked.
That’s the product. The run sheet, the staging, the timings, the casting: all of it exists to make that moment more likely to happen.
You shouldn’t have to pick one.
Most agencies make you choose. The creative shops build you something beautiful and hand you a recap deck full of impressions. The measurement people hand you a dashboard for an event nobody remembers being at.
We built the company around refusing that trade. The room has to move people. The report has to move a budget conversation. If it only does one of those, we haven’t finished.
The warmest thing about an event is also the most measurable.
Ask someone thirty days later what they remember, without prompting them. Ask whether they told anyone. That isn’t a soft metric. It’s the oldest hard one there is, and it’s the question that actually matters: did this land somewhere it stays?
Make it worth talking about, and the talking is the proof.
We agree the number before we design the room.
One metric, in writing, before a single creative decision. What has to change, by how much, over what window. You see it. We sign it. We don’t get to move it afterwards.
We work that way because we’ve both sat on your side of the table, defending a spend to someone who wasn’t in the room. You deserve to walk into that conversation with more than a feeling and a photo gallery.
We don’t report what happened.
We report what changed.
Data and insights-led about the proof. Stubbornly human about the room.
We’re rigorous where rigour pays: the modelling, the analysis, the reporting. Done properly, that’s what frees the hours for the part that can’t be systematised. Casting the right people, building the right moment, getting the details right on the night. Data is very good at telling you whether something worked. It has never once made anyone feel like they belonged somewhere.
Leave a place better than you found it.
That’s the whole job, and it’s older than this company. An event is a place. People are in it for a night, or for four days, and they walk out either changed or unchanged. Everything we do about measurement exists to find out which one happened, and to make the next one better than the last.
Five practices.
One operating system.
The operating system is impact measurement. One metric, agreed in writing before we design anything, then instrumented before, during and after — with a control built in wherever the format allows. Five different rooms; the same proof model underneath every one.
A single magnetic moment, engineered to over-index where it matters — press, social, word of mouth, the room behind the room. Designed so we can measure what changes after the doors close.
- Concept + creative direction
- Spatial + scenic design
- Casting, talent, hosting
- Social + content strategy
Three steps.
Same operating model.
Every engagement runs the same shape — from a single dinner to a four-day summit.
Strategy
We start with the metric, not the moodboard. What needs to change, and who has to see it? We come back with a brief that survives the boardroom.
Design
Concept, format, program, room. We design the experience around the proof model so the measurement is a by-product of the thing itself, not bolted on at the end.
Proof
Pre, during and post, against the number we agreed at the start. Where the format allows it we build in a control: a held-back invite list, a comparison period, an unprogrammed night. That’s what separates this worked from this happened at the same time as something else. You get a report you can hand to any stakeholder without a flinch, including the parts that didn’t move.
Two operators.
Twenty-five years of this.
Mochi is small on purpose. You get the founders on the work, not a pitch team who hand you to someone else after you sign.
Justin Ng
Five years at AngelHack as Director of Ecosystem Development, where most of his week was pipeline — discovery calls, sales data, and programs designed around what the market could actually spend. He led the developer ecosystem at the world's leading hackathon agency, ran a team of six, and was accountable for whether corporate sponsors renewed. Before that, B2B conference and executive roundtable programs across Asia Pacific at IDC.
LinkedInMarc Lester Yu
Twenty-one years in talent and measurement, including Nielsen — a company whose entire business is proving whether something moved. He now leads talent acquisition across Asia Pacific for the B2B arm of a global travel platform, and builds the reporting, capacity models and AI agents his global team runs on. He builds the proof model behind every Mochi engagement.
LinkedInWe have both spent our careers on the client side of this table. We know exactly which slide gets questioned. And that line about leaving a place better than you found it isn't agency copy. It has been Marc's personal motto for twenty years. We built a company around it.
Four questions.
A shape for your event by Friday.
Tell us what you’re planning. We come back inside 72 hours with a program shape, a budget reality check, and a runway you can take to a sponsor or a board.
Tell us what you’re planning. We’ll come back with a shape for it.
Most engagements start between S$5,000–S$10,000, depending on how much of it we run. If you’re not there yet, say so in the form — we’ll tell you honestly whether we’re the right call, or point you to someone who is.
How we think about the work.
Short takes and longer essays on brand experience, program design, and running events in Southeast Asia.
When Your Brand Becomes a Room
Most brand activations get great production and no memory. Here's what separates the ones that actually shift how people describe your brand from the ones that just look expensive.
How Community Programs Compound (And Why Most Don't)
Most community programs plateau by session four. The ones that keep working have a designed system for how strangers become members — and members bring in the next generation. Here's the system.
How We Use AI to Measure Impact (and Where We Refuse To)
The AI-in-experiences pitch is loud, and most of it misses the point of measurement. Here are the three places AI genuinely helps us measure impact — and the three places we refuse to let it near.
Let’s make
the next one
worth talking about.
Questions before the call.
The ten we get asked most. If yours isn’t here, email hello@mochicollective.com — we typically reply inside 72 hours on weekdays.
What does Mochi Collective do?
We're a brand-experience, program design and events agency in Singapore. Five practices — brand experiences, hackathons and developer programs, conferences and events, sponsor programs, community and membership — with one operating system underneath all of them: impact measurement, one metric agreed in writing before we design anything. The room has to move people and the report has to move a budget conversation. If it only does one of those, we haven't finished.
Where are you based?
We are a Singapore-registered agency working across Singapore and Southeast Asia primarily.
What kinds of events and programs do you run?
Launches, brand activations, hackathons and developer programs, conferences and multi-stage summits, sponsor programs, and community and membership formats. Five kinds of room, one proof model underneath. If it puts people in a room — once or on repeat — we can make the room prove something.
What do you actually guarantee?
Rigorous design and honest measurement — never a lift. We agree one primary number with you in writing before we design anything: the metric, the target and the window. Then we build a control into the design wherever the format allows — a held-back invite list, a comparison period, an unprogrammed night or site — so we can say something changed because of the event rather than merely that it changed. If the number doesn't move, you still get the truth about why, on time. Anyone guaranteeing you an uplift on a room of forty people is selling.
How fast do you turn around a proposal?
Inside 72 weekday hours of the Brief Diagnostic. You answer four Concierge questions, we run the call, and what comes back is a program shape, a budget reality check, and a runway you can take to a sponsor or a board.
What makes you different from other event agencies in Singapore?
Most events end with a recap. Ours end with proof — measurement isn't bolted on at the end, the experience is designed around it, so the report writes itself. The other difference is who does the work. Two founders, twenty-five years of this: Justin spent five years at AngelHack running developer programs for corporate sponsors he had to renew; Marc has twenty-one years in talent and measurement including Nielsen. You get both of us on the work, not a pitch team.
Who do you typically work with?
Marketing, brand and events leaders. Platform and developer-relations teams. Corporate innovation and R&D groups. And founders building a brand from nothing. The developer-side buyer is a different person from the brand-marketing buyer — different room, different proof — which is why hackathons and developer programs run as their own practice. What everyone here has in common: you have to defend an event's impact or a program budget to someone who wasn't in the room.
Do you handle production, or just strategy?
Both, end to end. Concept and creative direction, spatial and scenic design, casting and hosting, content strategy, membership and curation design, sponsor coordination, production and technical, and delivery on the day. Strategy → Design → Proof, one team from the brief to the report.
What budgets do you work with?
Most engagements start between S$5,000 and S$10,000, depending on how much of it we run. That is our fee, not the cost of the event — venue, production, F&B and talent sit on top and are usually the larger number, which is why the Concierge asks for your total working budget separately. Tell us the real figure. If it doesn't buy the thing you're describing, you'll hear that on the Brief Diagnostic rather than in month three, and if we're not the right call at your number we'll point you to someone who is.
How do we start?
Answer the four questions in the Concierge — that's the fastest way in. If you'd rather talk first, book a Brief Diagnostic at zcal.co/mochicollective/consultation, or email hello@mochicollective.com. Either way you'll hear back inside 72 hours on weekdays.