The short version
When you visit mochicollective.com, four kinds of things happen behind the scenes:
- Analytics — we measure which pages people read, how far they scroll, where they came from. So we know what’s landing.
- Ad tracking — if Meta or Google sent you here via an ad, we tell them you arrived. So we don’t waste money on ads that don’t work.
- Session replays — Microsoft Clarity records anonymous mouse movement and clicks on the homepage. So we can see what’s confusing.
- Concierge submissions — if you fill out our 4-question concierge, your answers and (if you book a call) your email + name land in our team Slack channel and our calendar.
We don’t sell your data. We don’t share it with anyone outside the third parties listed below. We keep the minimum we need to run the business.
What we collect, specifically
Automatically, just by visiting the site
- Pages you visited (e.g. you reached the Concierge section)
- How long you spent, how far you scrolled
- Where you came from (search engine, Meta ad, direct, etc.)
- Browser + device type (Chrome on Mac, Safari on iPhone, etc.)
- Approximate location (country / city — from IP address, not GPS)
- Anonymous interaction recordings — mouse moves, clicks, scrolls. Form inputs are masked by default.
If you complete the Concierge
- The four answers you give (type of event, pressure points, timing, budget)
- The program we recommended back to you
If you click “Book a discovery call”
- Whatever zcal asks for at booking time (your name, email, optional message). zcal handles this data per their own privacy policy.
- Once you confirm a booking, the above plus the time you picked lands in our team Slack so we can prep for the call.
If you email us
- Whatever you sent us, retained in our inbox.
Who we share data with
- Meta (Facebook / Instagram) — for ad tracking via Meta Pixel + Conversions API. Your name and email are hashed (one-way encrypted) before being sent so Meta can match you to existing Facebook users without seeing the actual values.
- Google — Google Analytics 4 (anonymous behavioural data) and email hosting (Google Workspace, for hello@mochicollective.com).
- Microsoft — Microsoft Clarity (session recordings, heatmaps).
- LinkedIn — LinkedIn Insight Tag for B2B visitor analytics + retargeting on LinkedIn Ads. Tracks anonymous visit data; matches to your LinkedIn profile via LinkedIn’s own cookie if you’re logged in.
- zcal — our booking provider. Their privacy policy applies the moment you click “Book a discovery call”.
- Vercel — our website hosting provider.
- Slack — our team uses it; concierge submissions land here.
We don’t sell your data to data brokers or anyone else. We don’t share it with third parties outside this list.
Your rights
Whichever jurisdiction you’re in, you have the right to:
- Ask what data we have on you. Email hello@mochicollective.com with “Data request” in the subject. We’ll respond within 30 days.
- Ask us to delete it. Same email, same subject prefix. We’ll remove what we hold internally; data held by third parties (Meta, Google, zcal) goes through their own deletion processes which we’ll link you to.
- Opt out of ad tracking. Use your browser’s built-in ad-blocker, install an extension like uBlock Origin, or use account-level opt-outs: Meta off-Facebook activity or Google Ads settings.
EU / UK visitors (GDPR): you have the additional rights to data portability, objection to processing, and to lodge a complaint with your local data protection authority.
California residents (CCPA): you have the right to know what categories of personal data we collect, to opt out of any sale (we don’t sell, but you can confirm), and to non-discriminatory treatment if you exercise these rights.
Singapore residents (PDPA): Mochi Collective is registered in Singapore. You can withdraw consent to data collection at any time by emailing us. We comply with the Personal Data Protection Act 2012.
How long we keep things
| Data | Retention |
|---|---|
| Anonymous analytics (GA4, Clarity) | Up to 14 months (platform defaults) |
| Concierge submissions in Slack | Until you ask us to delete, or the channel is cleared |
| Confirmed bookings in our calendar | Until the booking happens, then archived |
| Email correspondence | Until you ask us to delete |
Cookies
We use a handful of first-party cookies (set by the tools above, not us directly). They expire between 30 days and 2 years depending on the tool. You can clear them via your browser settings; doing so means we can’t recognise repeat visits but the site still works.
Updates to this policy
When we change something material, we update the “Last updated” date at the top and (if the change affects you specifically — e.g. a new third-party processor) email anyone with a recent booking. Minor wording fixes go in silently.
Contact
Email: hello@mochicollective.com
Subject prefix for privacy requests: “Data request” or “Privacy”
Mochi Collective Pte. Ltd. (UEN 202538712H) is a private limited company registered in Singapore.
Registered office: 68 Circular Road, #02-01, Singapore 049422.